This note written by Barbara Drexler, Inken Paysen Sekulovski, Sabine Spohn, outlines the principals of deploying specifically trained sales agents as an instrument for outsourcing marketing functions in MFIs. Sales agents represent an economically viable alternative to the traditional, loan-officer-led marketing approach, which is high in (opportunity) costs and a socially responsible alternative to piggy-backing on the technical networks to increase the customer base.
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